Privacy Policy

Effective Date: November 22, 2024

This Privacy Policy describes how RealtyPulse ("Company," "we," "us," or "our") collects, uses, discloses, and protects information when you use our email marketing service ("Service"). By accessing or using the Service, you agree to this Privacy Policy.

1. Information Collection

1.1 Information You Provide

We collect information you provide directly to us, including:

• Account Information: Name, email address, phone number, business location, and professional headshot
• Payment Information: Billing details processed through third-party payment processors
• Contact Database: Contact information you upload to our Service, including names, email addresses, and other data fields you choose to include
• Communications: Information you provide when you contact our support team or communicate with us

1.2 Automatically Collected Information

When you access or use our Service, we automatically collect certain information, including:

• Log Data: Information about your use of the Service, including access times, pages viewed, IP address, and the page you visited before navigating to our Service
• Device Information: Information about the device you use to access the Service, including hardware model, operating system, browser type, and unique device identifiers
• Email Performance Data: Metrics related to email campaigns sent through our Service, including delivery rates, open rates, click rates, and unsubscribe events
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect information about your browsing activities

1.3 Information From Third Parties

We may receive information from third-party services we use to operate our business, including payment processors, email service providers, and data providers. This information is used solely to provide and improve our Service.

2. Use of Information

We use the information we collect to:

• Provide, maintain, and improve our Service
• Process transactions and send related information, including confirmations and invoices
• Send emails to your contacts on your behalf as part of the Service
• Generate email content using publicly available market data and information you provide
• Monitor and analyze usage patterns and trends to improve user experience
• Detect, prevent, and address technical issues and security vulnerabilities
• Respond to your requests, questions, and feedback
• Send you technical notices, updates, security alerts, and administrative messages
• Comply with legal obligations and enforce our Terms of Service

3. Information Sharing and Disclosure

3.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

• Email delivery and infrastructure providers
• Payment processing services
• Cloud hosting and storage providers
• Real estate market data providers
• Customer support and communication tools

These service providers are authorized to use your information only as necessary to provide services to us and are contractually obligated to maintain the confidentiality and security of your information.

3.2 Legal Requirements and Protection of Rights

We may disclose your information if required to do so by law or if we believe that such action is necessary to:

• Comply with legal process or governmental requests
• Enforce our Terms of Service or other agreements
• Protect the rights, property, or safety of RealtyPulse, our users, or others
• Investigate and prevent fraud, security issues, or technical problems

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

3.4 Aggregate and De-Identified Information

We may share aggregate or de-identified information that cannot reasonably be used to identify you for business purposes, including analytics, research, and reporting.

4. Data Security

We implement appropriate technical and organizational measures designed to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and monitoring
• Access controls and authentication requirements
• Secure data storage and backup procedures
• Employee training on data protection practices

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

5. Data Retention

We retain your information for as long as your account is active or as necessary to provide you with the Service. We may also retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

Following account termination, we will retain your information for a period of 30 days, after which it will be securely deleted or anonymized, except where retention is required by law.

6. Your Rights and Choices

6.1 Access and Correction

You may access and update your account information at any time by contacting us at info@realtypulse.io.

6.2 Data Portability

You may request a copy of your information in a structured, commonly used format. You may also export your contact database at any time through the Service.

6.3 Deletion

You may request deletion of your account and associated data at any time. Upon receipt of a valid deletion request, we will delete your information within 30 days, except where retention is required by law.

6.4 Marketing Communications

You may opt out of receiving promotional communications from us by following the unsubscribe instructions in those communications. Please note that you cannot opt out of receiving service-related communications while your account remains active.

6.5 Cookies

Most web browsers are set to accept cookies by default. You can configure your browser to remove or reject cookies, though this may affect your ability to use certain features of the Service.

7. Email Communications and Compliance

As part of our Service, we send email communications to your contacts on your behalf. We implement technical measures to facilitate compliance with applicable email marketing regulations, including:

• Automated unsubscribe mechanisms in all email communications
• Proper sender authentication (SPF, DKIM, DMARC)
• Accurate sender identification
• Prompt processing of opt-out requests

You are responsible for ensuring that you have obtained appropriate consent from all contacts in your database prior to uploading their information to our Service. This includes verifying that:

• You have a pre-existing business relationship with each contact, or
• Each contact has explicitly opted in to receive communications from you

You agree not to upload contact lists that have been purchased, rented, or obtained without proper consent. Violation of this provision may result in immediate termination of your account.

8. Children's Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

9. International Data Transfers

Your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate. These countries may have data protection laws that differ from those of your country of residence.

By using our Service, you acknowledge and consent to the transfer of your information to countries outside your country of residence, including the United States, which may have different data protection rules than your country.

10. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, disclose, and sell
• The right to request deletion of your personal information
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your CCPA rights

To exercise these rights, contact us at info@realtypulse.io. We will verify your identity before processing your request.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or through the Service and update the "Effective Date" at the top of this Privacy Policy.

Your continued use of the Service after the effective date of an updated Privacy Policy constitutes your acceptance of the revised policy.

12. Third-Party Websites and Services

Our Service may contain links to third-party websites or services that are not owned or controlled by RealtyPulse. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites or services you visit.

13. Contact Information